In order to gain new customers you need to understand where your prospects go when they are looking to find suppliers, research suppliers and make a purchase. In today’s world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, Bing. These search engines are the big three (in that order) and account for over 90% of all searches. With 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items. The larger the item, the more research and shopping people will do.Our research says probably 40-50% of consumer purchases start with an online search.
Most of businesses do not have their own website, and unfortunately, this means that they are missing huge profit potential. Many business decisions start with search engines today, and if you do not have your own website, you are only reaching to very less in the market. Failing to have a website means you are missing out on one of the biggest and best marketing tools available to you today. We at Cybermusketeers.com help you to create your own brand name in web.
Let us discuss at the positives of having a website and how a website can impact your business today.
Advantages of Having a Website
The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.
The essence of a website for content marketing is also significant. Your content needs a place to live. Whether it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience.
Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your weekly newsletter like we do.
Having a website makes it very easy for people to find you, read up about your company, what you do and answer a bunch of questions they have on your company. By having a website people will be able to find your company when they search for your company on a search engine like google, yahoo or bing. It is true that if you don’t have a website your business may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a google places result. Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results.
A website also makes other forms of marketing so much easier. For example, as social media marketing continues to take off, being able to link back to a professional, user-friendly website with all the information the consumer needs is priceless! If you plan to set up ads, such as Facebook ads, you can direct users to your website’s digital store, an information landing page, or whatever you think will be best to get a conversion.The great part about a website is that once you invest in it, you have it forever and it continues to work for you forever. What other advertising methods are there that once you pay for it once it continues to work for your business for ever? Not many. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can. The same is true for google adwords, Facebook Ads, Linkedin Ads, a yellow page listing, magazine ads etc. Where as with a website, if you don’t make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment.
By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online you can dramatically increase your customer base by selling online Or maybe you can’t sell your services online but by having a website you can gain customers that are outside the geographic reach or your marketing efforts.
Another advantage of having a website is that it can improve your customer support and as a result improve your overall customer service. A website can do this if you post support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers of yours search in a search engine for a solution to this problem. You can also direct customers to these online documented resources so that they can solve the problem themselves. This can make things much faster for your customers and also make your customer support department more efficient. Not all products or services can benefit from a troubleshooting forum, but I would argue all products could benefit from a Q&A page for commonly asked questions as well as a forum where customers can post any questions, comments or feedback they have about a product.
Your website’s design plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that drives people to learn more about your business. At WebFX, we have over 20 years of experience designing websites.
We at CYBER MUSKETEERS are a full-service digital marketing company that specializes in customized website design. Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.
If you’re looking for a company that drives results, look no further than CYBER MUSKETEERS. We are here to help you in every technical aspects.